By: A Raymond Randall
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with "about 5,910,000" entries. Gosh imagine the good fortune of a listing on page one! Of course, the number of entries for "marketing promotion" gets shadowed by "sex" which provides you with "about 192,000,000". It's not money and sex; it's sex and money.
Prominent webmasters like Jim Daniels, Cory Rudll,and Kevin Bidwell (one of my favorites) et.al teach you Internet success strategies. Of course, they all started way back in '96 (that's 1996) when aspiring webmasters wanted to know how to succeed.
Someone asked me recently if Cory Rudll's two volume manual collects dust on my desk. Chagrined, I acknowledge, "sitting just to the right of my keyboard" (been there for two years). Then I think of all the other manuals, ebooks purchased to vault my Internet marketing skills.
What then gets you the income so many claim to make? You've read the ads, "so and so made $55,000 in one month" and this was their slowest month. Or, affiliate maven makes $463,000 a year marketing affiliate programs. Each of these testimonials appear attached to some alluring ebook which you "must have" to succeed. Well, hold off before entering your credit card number.
Here are 5 considerations to ponder before thinking about income from your website.
Purpose:
I never gave much credence to business plans; however, you can't get from my house to Boston without a map. Whether you write it down (which is best) or create pictures in your mind, there must be a map. A strategy which defines what steps you take. Strategies begin with brainstorming. Sit down, put a blank paper on your desk, grasp your pen, and write. Write anything that comes to mind relevant to your purpose. Write the not so relevant ideas too; who knows they might turn out to be the most important expression of your brainstorming.
A number of routes will get you to Boston from my house: some direct and boring, some scenic and slow. Who cares what way you get there. Herman Drost's article, "8 Steps to Creating a Simple Business Plan...." provides a "how to" outline.
Persistence:
No matter what Internet hype reads, this takes persistence. Perhaps the only emotion that separates the successful from the not so successful comes down to persistence. Calvin Coolidge's (1872-1933) viewpoint may be worth memorizing. "Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.
The slogan 'Press On' has solved and always will solve the problems of the human race." Kevin Sinclair's article, "Persistence - The Magic Key To Success" inspires you to continue. Also, if you've never read Russell Conwell's "Acres of Diamonds", find it and read it now.
Preparation:
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure," says Colin Powell. Well, historians will assess the current geopolitical "learning from failure".
Every endeavor requires preparation. Ever watch a chef work? Every summer I work a weekend at a camp which serves 250 men seven meals. Doesn't sound like much until I observed the chef arrives to work at 3AM. I would get there at 4:15AM in order to dice, chop, stir, and pour in preparation for the next meal. When meals get served, few understand the amount of "prep work" that preceded the meal. No one sees you doing it; it just has to be done. Judy Collins provides clear guidelines on Ten Steps To Prepare Yourself for Online Marketing.
Probabilities:
As this article is written, the banter of presidential poll interpretation continues. Everyone has an opinion, and every pole a changing nuance. Reading polls provides some lessons on reading the probabilities of website traffic.
Most of us read the primary poll results rather than referring to the "internal tracking polls". When reading website traffic, we look at the number of visits without reading the "internal tracking". Travis Reeder provides detailed explanations and reasons for digging deeper into the numbers in his article, "How (and Why) to Read Your Web Statistics and Analytics".
Learn to track visitors. "AWStats is a free powerful and featureful (sic) tool that generates advanced web, ftp or mail server statistics, graphically." "A reasonable probability is the only certainty," writes E.W. Howe. So what probabilities do you have for succeeding and how do you measure them?
Personality:
Ever start a conversation with someone until you recognize that person is not "there"? Many websites give the same impression. What does this webmaster think? What matters to them? What message do they want conveyed?
It takes more effort to insert your personality into your work, to evidence your opinions and world view on a website. Every website page represents you implicitly or explicitly. What matters to you should be evident on your website, and your website should reflect your values.
Little seems to be written about this subject. Terri Seymour's article, "The Power of Personality" provides further insights. Bob Baker's book, "Poor Richard's Branding Yourself Online" elaborates this premise.
Oscar Wilde's observation that "Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation" deserves a webmaster's attention.
As with all enterprise, Internet endeavors involve you with something that does not happen overnight. As with all worthy efforts, it requires a purpose clearly defined, a persistence resolutely affirmed, and a daily preparation involving your complete personality. You must remain passionately focused on the belief that you add value to this incredible enterprise known as the Internet.
Article Source: http://www.articles.web.com
Thursday, June 14, 2007
Aspiring Webmasters Want To Know, "What Makes a Website Grow?"
Monday, June 11, 2007
Get Returned Visitors
Update your website pages frequently. Stagnant sites are more likely to be dropped by some search engines than a site that is dynamic. You may even think about placing a date counter on the page to show when it was last updated. The search engines will spider your site more often, and your visitors are more inclined to return on a regular basis to see what's new.
Offer additional value on your website. You can place links to affiliate and partner sites and products and request that they do the same for you. It is also effective to promote their books or videos as long as these products relate to your industry and are not in competition with your own product. You can invite customers to ‘opt in’ to get discounts and special offers. Place a link on your site to ask customers to ‘opt in’ to get a monthly newsletter or valuable coupons.
Place a “Book Mark” or “Add This Site to Your Favorites” link on your home page to encourage visitors to return. Add a link titled “Recommend this site to a Friend” so that the visitor can email your website link, with a pre-written title, for example, “Thought you might be interested in this”, just by clicking on it. In other words, make it as easy as possible for your visitors to return to your website and to invite their friends to do the same.
Brand your website so that visitors can easily see that they are on “your” site. Use consistent colors, logos and slogans throughout the site and always include a “Contact Us” link on each page. Create a page titled “Our Policies” that clearly explains your philosophy and principles in customer relations. Also post your privacy policy as well so that clients know they are secure when they visit your site. Create a FAQ page which addresses and clarifies the most likely issues about your product or your company that are likely to be asked about. This will help to resolve most of the customers concerns in their first visit to your site.
Ensure that each page on your website has proper titles and keywords so that your customer can find their way back to your site if they lose the book mark. Never, never, NEVER! spam a visitor, who has opted in for newsletters or information, with unsolicited emails. If they later decide that they want to “opt out” of your newsletter or other mail, be sure you take them off the mailing list immediately. They may return if they like your products. But they will surely not come back if you continue to flood their email box with mails they consider “junk mail” or spam. Just remember to give your visitors plenty of reasons to want to revisit your website, and make it as simple as you can for them. They will be back.
Article Source: http://EzineArticles.com/?expert=Paul_Moore
Sunday, June 10, 2007
Using Google Adwords to Drive Traffic to your Website
By Andy Keeler
Google Adwords can be one of the most effective and affordable ways to drive traffic to your website. Recent estimates show that one in seven Google searchers clicks on the sponsored search results that appear above the organic results on the search engine results pages. This basically means that if you are willing to pay the price, you could capture one seventh of the Google searchers for any keyword you can think of. Obviously the price for a keyword like "cars" would be much higher than the price for a keyword like "article writers named Andy Keeler", but this evidence shows that Google Adwords can be a powerful tool.
So how do you manage such a powerful system? You need to make sure that your ads are well constructed and very relevant to the search that was performed by the user. You also need to be careful not to pay too much for clicks. A general rule of thumb is that you do not want to pay more for an inbound click than the price you could sell an outbound advertisement click on your own website. It should be easy to figure out a reasonable price to pay for inbound clicks based on the price of the items or advertising space you sell on your website.
Every pay per click campaign should be managed by a professional. I have seen examples of pay per click campaigns that point to expired domain names. Even if you have to hire a person to manage your campaign, it will be worth the money.
12 Best Traffic Solutions Revealed for Your Website Guaranteed!
By: Imanuel
Master 12 Best Traffic Solutions, generate surge traffic to your website and there's simply no way to fail.
Ad Software Specialty
Here are some ways you can get web traffic to your website. Getting traffic to your website is not easy. A new website might get 10 - 20 vistor's daily. If your blog is good and improved frequently it will give you up to 100 - 200 vistor's daily. Some websites will have up to 1000 vistors daily. However if you just want your website to be visited by an international visitor, then its essential you promote your product or service. Below is 12 ways I find the most efficient in generating traffic to your site:
1. Pay Per Click. The Fastest way to get exposure online in world is by advertising with PPC (Pay Per Click) programs. Ads start running within minutes after you submit your billing information. You bid on relevant keywords and pay the bid amount each time someone clicks on the link through to your site.
2. Traditional Website Optimization. The factors that you must know for getting the top rankings: title of the page, description META tag, keyword META tag, in your headline, use HTML Tag, your first line of text, once or twice per paragraph, once/twice in bold, in the text of a link.
3. Weblog Optimization. Blogs are short for weblogs which is just an online journal where you can post articles, news and just comment on anything you want. You can set blogs up for free by using blogger which is also run by Google.
4. Article Marketing. Search engines love content, and it's that very content that let's you invite traffic from search engines. Here are double benefits from using this method: drive direct targeted visitors from hundreds of high traffic sites and increase your page rank and link popularity.
5. Press Release. A press release is news about your business. It is not an ad. Focus on telling your potential customers something about your business. Remember the who, what, when, where, why, and how of journalism.
6 Link Exchange. A good link exchange is when you exchange links with a site that is relevant to yours and complements yours because it is on the same or similar topic. This methods can increase your PR website.
7. Blog & RSS Directories. Blog and Ping is a service that you can use to let the blog and RSS directories know that you have updated your blog.
8. Autoresponder system. Once you run online advertising to drive traffic to your landing pages, so that you can collect subscribers. Many internet marketers neglect to build their own mailing list, and are losing out in a big way. Don't be one of them. Top internet marketers ALL build their own mailing lists.
9. Ezine Marketing. There are thousands upon thousands of ezines published on the Internet, and chances are excellent that there are many ezines published on a topic relevant to your site.
10. Viral Marketing. Viral Marketing allows you to build up your own opt-in list. These types of systems are usually based on some type of viral matrix, smiliar to a multi level marketing set up.
11. Auction. The system that ruthlessly convert visitors to bidders to finding wholesale suppliers and drop shippers all over the world for any product you want.
12. Traffic Exchange. Some systems require you to log-in to a "start page" and start surfing across other member's web pages. Each page you view earns you credit towards increased display of your own site.
How effective are these traffic methods? I am certain the traffic methods will help you get more incoming links and traffic to your web site. Doesn't matter what product you promote. More information about best traffic solutions, go to:
http://ad-software-specialty.blogspot.com
21 ways to increase webtraffic
by: Mikel
Internet traffic is the life of any website, and the fact is that good traffic is not always easy to obtain. However, there are some easy and effective ways for getting quality traffic to your website, some of them are free some cost more, either way you’re going to have to put some time and effort into it.
1. Get your own domain name. People will never forget catchy domain names. Be sure to choose a short and easy to remember domain name that is suitable for your business.
2. Submit to search engines: This is one of the first steps towards increasing your website traffic. Don-t wait for the search engines to find your site, go ahead and submit it to them. Visits by the search engine robots are a key way to increase website traffic.
3. Add your ad or website address to your own email or blog signature. This way each time you send an email or write in a blog, you-ll promote your own website.
4. Tell your visitors to bookmark your website. They may see your web site listed in their bookmarks and visit again.
5. Ask your visitors to sign your guest book. When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site.
6. Update your website, your website should always be up and running. Maintain a clean design and check for broken links, images and pages. If visitors always find what they want and need, they will surely be coming back. Plus, search engine robots love a site with changing content.
7. Pay-Per-Click Campaigns (PPC). Almost all search engines offer some sort of Pay-Per-Click advertising. This is a great way to get targeted traffic to your website. Keep in mind that major search engines will charge more than smaller ones.
8. Put yourself in the shoes of your potential clients. Ask yourself what search words they would use to find your types of services.
9. Print T-shirts, order custom-made shirts and wear your web address on your back. Sponsor a local sports team who will wear them, or use them as promotional giveaways.
10. Traffic Exchanges. Traffic exchanges offer a webmaster an instant, free way to get traffic to their site. The way most traffic exchanges work is pretty straightforward: I view your site, you view my site. The ratio of sites you view to your site views varies from site to site, usually 2:1. Traffic exchanges also offer a multi tier referral program that gives you a fraction of traffic earned by affiliates you bring into the program. You can simply search the term "traffic exchange” or “autosurf” in any search engine and you’ll find hundreds of them.
11. Another great way to boost your traffic is by a Tell a Friend form or button that you can put on your website. With this, your visitors can invite their friends and their friends, on and on. This way your traffic will keep flowing if this happens.
12. Give away stuff, purchase things like pens or mouse pads with your website name and URL on them and give them away to your customers.
13. Writing articles is a great, free way to promote your website, and can bring in a substantial number of targeted customers to your site, usually within a few days. The key is to submit your article to as many databases and directories as possible.
14. Link exchanges are a fantastic way to increase web traffic, and the benefits are twofold. Not only do you get traffic from the linking website, you also get the added benefit of better search engine placement through link popularity.
15. Buy web traffic. This is a more "hands-off" way to get traffic to your website. Pricing for quality, targeted web traffic can vary greatly from site to site but it is recommended to look for web traffic campaigns that offer targeting to your particular audience.
16. Although this more of real world approach, it is also a good way to promote you website, you can try; sponsoring a car, purchasing a billboard or printing out flyers.
17. Copy winners, if there are sites in your topic area that already get lots of hits, visit them to see what they do that is different from your website. If it-s at all possible, mimic what they do to add the same value on your website.
18. Free advertising sites, there are many websites, newsgroups, directories that will allow free publicity of your website. You can post ads there and promote your website.
19. Test your website frequently for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your website look unprofessional. If your visitors can-t order, navigate to where they want to go or see pictures of your product, they likely won-t revisit or order.
20. Link with government offices; check if your local town / county government or county tourism office has a website; ask to be included on their website if it-s suitable to their content. New-comers to a town and those considering relocating to your area, often check these sites to familiarize themselves with what services are available. Plus it doesn’t hurt to have one more website linking to you.
21. Make sure you are giving them access to contact you via:
a. A valid and frequently checked email address.
b. A valid and working phone number.
Saturday, June 9, 2007
Submit Article 101: Get Free Publicity With Article Marketing
If you are looking to gain exposure and increase traffic for your website, there’s a terrific new way to spread the word about your new spot on the world wide web. A submit article directory is one of the best, free ways to promote your business. The bottom line is that not everyone has the advantage of being able to afford a large marketing campaign, print or television advertising.
If you’ve ever been browsing through a website and found an article with a brief paragraph at the end, which shows the author’s name and a link to their website, then you have already experienced the success of how to submit an article in exchange for free publicity. An internet entrepreneur prepares an article, which is centered around their niche and submits it to a submit article directory. This process begins to work when other webmasters visit the submit article directory in search of articles for use on their own websites. Everyone wants interesting content for their website and this is a great way to find it. They may see this article and decide to add it to their site with the condition that the author is given full credit at the bottom of the feature. The credit will likely include the author’s name, brief bio and link to their website.
For each individual who reads your article, there is added potential for new customers. If they weren’t interested in your specialty, they wouldn’t be reading the article in the first place. So, you’ve already reached someone who has a direct interest in your product or niche. Once they are finished reading the article, they are likely to visit your website if they found the information to be valuable.
Submit article directory services are completely free for writers, as well as webmasters. Consider that you are opening an internet collectibles store and need to gain interest, spread the word and find customers for your new business. Well, you are obviously a collectibles expert since that’s your chosen business, so write about it. Select a topic, write a brief feature, offer advice and submit the final copy to a submit article directory. At the bottom, always be sure to include a brief paragraph with your name, some information about your new company and a link to your website. When other webmasters stop by the submit article directory in search of news for their site, they may be inclined to use your work on their website. If they do, they will also include a link back to your site.
Submit article directory services provide the potential for a large amount of increased traffic and exposure for a new, or existing, website. There is no better way to gain respect in your profession than by being knowledgeable about what you do. If you are, it will shine through in your work and people will be drawn into your site in search of even more information. Submit article directory services are one of the most powerful new promotional tools available to online entrepreneurs and, best of all - they don‘t cost a penny! It’s true what they say - the best things in life really are free.
9 Tips to Drive Internet Traffic To Your Website Which You Can't Affort to Overlook
You have set up a website with very useful information that you think it will benefit your visitors. Day to days, you keep update the latest information and publishing articles; hoping people will visit your website and found your useful information. But day in day out you check your website traffic stats, there are no one comment and your website has very low impressions. Why it's like that? There reason is nobody knows your website. There are thousand of hundreds of website on internet, you put your website on internet but who will know your website if you not announce it. Yes, you need to drive the traffic to your website, but how?Here are 10 tips in no particular order of importance, that you can start doing now to get traffic moving to your website.
1. Submit or Add Your Site to Major Search Engines Search engines submission will increase your Page Ranking and when your web page is ranked in a high ranking positions, your website will be easily searched and seen by internet users if your pages are meeting their relevant search keyword. Focus on major search engines such as Yahoo, Google and MSN. Don't use the free submission service or fee submission which will submit to many search engines because those services might hurt your page ranking as many has banned by major search engines such as Yahoo and Google.
2. Pay-per-click (CPC) Marketing If you marketing budget is sufficient, you could use Pay-per-click (CPC) marketing service provided by Google (Google Adwords) & Yahoo. CPC is one of very effective way to drive traffic to your website.
3. Audio Postcard for email marketing Internet has been for a short time but it has gone through various revolutions, today, silence web now can start talking and help you to promote your website. AudioGenerator.com is one of leader in providing integrated human voice audio clip which you can be added to your website and email. Because the human voice has the power to influence, motivate, and persuade prospects to click "Order Now" buttons faster and with less resistance. AudioGenerator.com also has audio postcard which can help you drive significant traffic to your website. We had tried the audio postcard of AudioGenerator.com to drive traffic to our website at studykiosk.com, it a proven method.
4. Press Announcement Making press announcement can be one of effective method of create backlinks to your website and it really help in your page ranking positions. Website like prweb.com provide FREE press announcement service, you can utilize it to drive traffic to your website.
5. Articles Submission Articles submission to article bank is one of the best ways to expose your website to the public. There are many visitors drop by these sites to look for related information and your articles might be among their search results.
6. Trade Link Request & One Way Incoming Links One of the search engines optimization is to have as many as possible the incoming links to your website. You could request trade links or link exchanges with other webmaster. One way incoming link is other website link to yours without the need of you to link to them. If you website has useful information to other website, they probably will add a link to their website to link to yours. There many website which provide one-way links service, but almost all of them are need monthly or year subscription fee.
7. RSS Feed Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary or Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication.
8. Viral Marketing Viral marketing is another way of say "word-of-mouth". On internet, "word-of-mouth" spread so fast thru email. The key to successful of viral marketing is to send out something that people want to share. That can be anything from a joke, funny story or link to home-made video.
9. Blogs & Forums Blogs & forums invite comments from readers and most of them will allow you to leave a link in your signature line. One of way to create backlinks and drive traffic to your website.
Articles to Directories in the Newbie World
As a newbie to the web world, I designed my first web site in December last year. Having read a number of publications, I was fully aware that I would have to produce links to my new site.
I was further aware that one route that I had to go was to write articles, a daunting task for a newbie. Even more of a problem was the means of getting the article to the numerous article directories, groups, and ezines that populate the web.
I appreciated that there were three possible distribution routes. I could submit my article to an article distributor who would send out my article to their selected directories. An alternative would be to do it myself, accessing each of the directories, cutting and pasting into the numerous input fields, having subscribed to each prior to submission. I discounted this method because of the time involved.
A third possibility would be to use available software to speed up the latter process. Unsure of the best route, I decided that I would write two articles, one for each process, and measure the results. The purpose of this article is to share the results with you and the conclusion I reached..
My first article was a review of the software that I had used to create that first site, and entitled “Dreamweaver too complicated?, Go Live and Frontpage too steep a learning curve?” I decided that I would use one of the professional article distribution services for my first effort and looked at available agents. I selected one, paid my quarterly fee of $39.95, which allowed me an unlimited number of submissions for three months. I searched, today, for the title, using the “exact phrase” box of Google’s “Advanced Search” and found only 15 matches, which is way below my expectations.
My second article, “The Newbie World of Affiliate programs” followed shortly afterwards. Having spent the last twenty years with software houses, the last ten being with the world’s largest database company, I am aware that I can sometimes be over- critical about a product. To distribute this second attempt, I selected a software program selling around $150, and offering a three day free trial. I downloaded, and examined the submission sites, finding some of them obscure, and others where the software did not submit at all. There were103 web sites, 9 needing a logon, and 23 email sites. Again, at the time of writing an “exact phrase” Google search yields 4 matches.
At this stage I started to think that it was my ability as a first-time author that was in question.
Far from happy, and having wasted a good many hours, I paused to take stock of the situation. I didn’t like the software I could find, I thought that the article submission services were too expensive and I did not want to do it manually. The answer must be to design my own.
The prototype submits to 220 sites. I have excluded specialist directories and, therefore, all will accept articles on a wide variety of subjects. The software logs on automatically, fills in every field on the submission form, including the category, and presents me with the filled-in web form.. All I have to do is scan, then press the “submit” button. It takes around 10 seconds for one article to be sent to one site, most of that time being the directory response time. At 6 submissions per minute, with concentrated effort, it takes around 35 minutes to submit to all 220 directories. Whilst I could make the procedure completely automatic, without the need for me to do anything, I still value the peace of mind that the quick scan provides.
Six days ago, I wrote my third ever article, and submitted it using my system. The title of the article is “My Mistakes as a Web Design Newbie”. Again, going to Google’s “Advanced Search,” and entering the title in the “exact phrase” box, at the time of writing, the results show 34,300 entries.
My next stage will be to add around 150 email submission sites, and then a further 100 non-specialized directory sites.
Use Forums in a Profitable Way – Get website TRAFFIC!
Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and your website will be. Forum is a gathering of people that normally have a common interest on certain topic like investing, health etc. People in forums can share ideas, ask questions, socialize, get help and give advice. This little awesome thing called a “forum” can be a real help for many of those using it.
Posting on forums, newsgroups and boards is the start of a relationship between you and others who read these venues. Many message boards and forums also allow you to use a picture of yourself. This adds to making the whole experience much more personal between you and other readers. It allows for many friendships to be formed, friendships that usually get something real good. People can share their opinions and thoughts in a very constructive way. But not only that you can help somebody else by using forums. You can help yourself by promoting your own business. However, you cannot post your advertising or any other promotional material in the forum as this is considered as SPAM! Unless, this forum is specially mentioned that allow you to post such promotional material.
So, how to use forums as a free way to get traffic? Here is one little trick that can help you!
In most of the forums, you are allowed to create a signature file which you can place your description, attractive words and the link to your website or subscribe your newsletter. Every time, when you post your sharing in the forum, at the end of your post will be automatically followed by your signature file which allow people to click the link to your site if they are interested to your description.
People go to the forum normally when are seeking solution to solve their problems. You can share your experience to help them. For this you must answer their questions in a very comprehensible way. Of course, there are some techniques in answering. For example, the most popular question is, "How to start internet business?" It is highly recommended that not answering like selling a product, e.g. "Oh, you can join xxx program, click my link will show you how ..". It’s too direct and inefficient.
But, what about this?
"Hi Mr. X, there are many ways that you can build your internet business, basically start an internet business by building websites. However, if you find it difficult to build a website, you can join certain affiliate program If you need further helps, you are welcome to email me or post your question here. I will be ready to help you."
Which do you feel better? Of course second is the most appropriate.
So, not only you can get free traffic, by sharing your ideas, helping people to solve their problems, you are also building your reputation. People will trust you and people normally buy something from whom they trust!
In conclusion, if your budget is limited and you want to get targeted prospects, go to the related forums, setup your attractive description in signature file, and post as many sharings as you like but please don't SPAM. People won't trust a spammer. Of course, if you have question to ask, you are welcome to post your questions and you will get help!
Increase Web Site Traffic With These 7 Ways
You've got some content on your site. You are looking to get the word about your site out there. Getting a marked increase in web site traffic can be a challenging task for webmasters, especially aspiring webmasters. Internet traffic plays a huge role in determining the success of your web site.
Don't have enough traffic? Then you won't have enough opportunities for visitors to perform your most desired action. This action could range from getting your visitor to subscribe to your newsletter or to contact you for more information about your business.
So how do you get that increase in web site traffic you want? There are a variety of ways, both free and paid, to get more web site traffic. You could go about getting any type of traffic, but that wouldn't help much unless it was targeted. Targeted visitors are more valuable. Targeted visitors come to your site with the right frame of mind. They are hoping that your site will provide them with the information they are looking for.
1. Search engines
Search engines can provide an enormous increase in web site traffic. Search engine spiders can find you through their daily travels on the web. However, it doesn't hurt to manually submit your site to search engines. And if you want to increase the chances that you'll be found in search engine rankings, read up on search engine optimization.
2. Link exchanging
When you exchange links with relevant, non-competing sites, you add value to your web site. If your visitors can't find what they're looking for on
your web site, your links may help them. And if you have only high-quality links, you'll increase the chance that your visitors will come back to your web site.
3. Submit to directories
Submit to major directories like the Open Directory Project and Zeal so that your web site becomes more visible. Also submit to themed directories with topics relevant to your web site. Smaller directories may not be too beneficial in terms of web site traffic but they can give you more inbound links.
4. Pay-per-click advertising
Pay-per-click advertising can help you get more web site traffic. Pay-per-click advertising is a popular form of advertising where you pay for an ad to be included in specific search engine results pages. It's easy to lose money with this type of advertising so get a guide. Pay-per-click advertising can deliver targeted traffic to your site as interested visitors click on your ad. Make your ad specific and bring them to a relevant page on your web site.
5. Submit articles
Write excellent articles about your web site's topic. Articles can increase your reputation and establish you as an expert in your field. Or they can shine a negative light on you if you submit total garbage. If your articles keep readers interested, then they may want to visit your site for more information.
6. Word of mouth
Tell everyone you know about your web site. If your web site is excellent or stands out from the crowd, the word will spread as more and more people hear about it. If it works, the effect can be huge. So do whatever you can to mention your site in your daily contact. For example, add an email signature to promote your web site.
7. Traffic exchange
You have to be careful with traffic exchanges. Some programs tend to be very untargeted as they simply show pages to members. However, there are programs that can bring in more targeted visitors. Some programs let you show ads so only visitors who are interested will come to your web site.
How to make a link page and outbound link structure?
This is a major question, which comes in mind of every SEO, link building company and webmaster's that what kind of link page should be on their site or what is the best way of giving outbound link. Every body need links and to get it one has to give back some thing in return unless your contents are so good that the site is voluntarily linked by others. To give back link you need some link page or some other way of giving outbound links. What method should be adopted for outbound links structuring. In my opinion you can adopt following :
- The best way to give outbound link is to give links within the content page as it is most useful for users who read your site contents. This method of linking is natural and long lasting as search engines want that the pages should be made for users and not for the search engines
- You can make 4 to 6 resources pages but each page should be on particular theme and object of the page should match the theme of your site. In such a way you will provide the users more related resources on same topic at one place. It will help you in making an authority page.
- You can also adopt the traditional style which is used in research papers as well as books also where links are given at the end of the page referred to as more references and resources. It gives more information to the users about any particular topic thus enriching their knowledge more. There are many other ways of making link page but the most common is to have a long page with huge list of sites on one single page and linking each site with its title or optimized anchor text without having any relevance between the sites. Such pages never bring traffic rather we just make it only for search engines, which is no doubt a Spam. Google mentioned in its SEO guidelines "Make pages for users, not for search engines ". Search engines are well aware of such kind of link pages and are definitely to be treated by search engines as "Link Farm" and will be penalized.
So in order to have the maximum benefit along with increasing traffic and giving the best to your site users make relevant, authority based link resources which would be beneficial for both your site as well as for the users.
15 Top Rss & Blog Marketing Tips
1. Place all your feeds on the following website and the directories listed on this page - http://www.rss-feeds-directory.com/blog_lists.html
2. For fast inclusion into yahoo, get yourself a "my yahoo" page - http://my.yahoo.com/ and place your rss feed on that page.
3. Have a link which allows other people to put your rss feed on their own "my yahoo" page. See "my yahoo" for details.
4. For fast inclusion to msn, also open a "my msn" account and add your rss feed to that page.
5. Place your blog on all the major search engines - http://www.thewebtrafficco.com/search_engine.html
6. Join this site and add your blog (free) - http://www.BlogExplosion.com
7. Ping your blog after every post at - http://pingomatic.com/
8. Place a "blogroll" on your blog using - www.blogrolling.com
9. Make a blog post at least every day or less. Why? - http://www.feedforall.com/why-use-rss.htm If you don't think you can write enough content on a daily basis, there are many free articles out there you can use.
10. Invite other editors/writers or webmasters to write on your blog as co-editors. Make sure you allow them to include their "resource box" at the bottom of each post and set up an "about our editors" page.
11. Place a link and description to your blog on all your websites, out going emails and any autoresponder courses you have set up.
12. Announce your blog at forums you currently use/participate in.
13. Place informative responses in the "comments" box of other highly trafficked blogs in your field of business.
14. Once you have 10 to 15 posts on your blog, announce it with a press release.
15. Download this free rss marketing ebook by top Rss expert, ‘Rok Hrastnik’ - http://www.rss-feeds-directory.com/rss_the_business_case.zip
Searching for the Right Keywords through Staff Leasing Companies
A growing number of websites compete to be among the top ten listings in the search results. This position gives them a higher possibility of getting more customers compared with a lower rank. Web marketers use several tools to achieve high rankings, probably one of the most important although others don’t realize, is keyword research.
There are many tactics for optimizing a site to have high search rankings. But since most visits to a site start with a search engine click, optimizing a site for the right keywords is really critical. This is why keyword research is so important, right?
It is really important that you will be able to target all relevant keyword phrases to be able to be among the top rank websites. You just can’t afford to guess the keywords often searched by people, or else you’ll see your businesses slowly toppling down. Searching for the right keywords for your websites doesn’t simply take a day or two. It would sometimes take a week or more.
If this is so, how can busy people maintain or increase the ranks of their websites. Yeah, maybe it can be done, but how sure that it is done systematically and professionally? Hiring a new employee to do this can also be costly for a company especially if it is just starting. Some resort to webmaster staffing…
Getting someone from a webmaster staffing company to do professional keyword research and other services can do no harm to your business; it is to your advantage, in fact. The company wouldn’t have to provide office space for the staff as they will be working in their own place but still under your directions. Plus, you’re free from hiring and training costs. Staffs from webmaster staffing companies like Agents of Value are already well-trained and were able to pass extensive screening process to be able to provide world-class services.
Opting to hire from a webmaster staffing company can lessen your overhead expenses like overtime. This companies also charge lower for their services compared to others so you will be able to save in your labor cost. Most outsourcing offices are found in places with lower cost of living.
Keyword research may sound so easy but finding the right ones takes time and effort. Only people who have the time, knowledge and training can do this efficiently. If you want to get your sites on the top list, a webmaster staffing company is the best choice for you to look for someone who’ll work it for your business!
How do you make money with Google?
Google is recognized by most people as the web's premier search engine all over the world. So many people come here to find what they want to know. So, Google has become a premium revenue source for webmasters and online marketers. People are making much money with Google who have mastered Google with their marketing techniques. Generally, there are two ways, Adwords or Adsense.
Make money with Google Adwords
Google Adwords is for the people who are doing online business. You only pay for the clicks of your advertisement. You need sign up for an account before all the things you do. The URL is here: http://adwords.google.com/select. Then specify the place and language you want to advertise. Then complete the description of your products, fill in the blank with your product's url. Then just think what words people will search when they need your product. Just make these words as the keywords of your Adwords account and specify the price per click. Also Google give you some advice when you selecting your keywords: http://adwords.google.com/select/KeywordTool . You can find it is very helpful. OK. That is done. Now you need add your payment information. Just add your credit card. Google will charge $5 as the set up fee. After one or two hours your advertisement will be displaced on the right side of Google or many content websites when the keywords matched.
That is not all. You need to look up the results to your keywords' clicks. Spend less money and get more profits.
Make money online with Google Adsense
Google Adsense is for people who have their own websites or blogs. Just set up an account with the url of http://www.google.com/adsense . Then get the code from Google and paste them on you website or blog. When people come to your site, if they are interested in the Adsense programs shown on your website, they click it. Then you earn money from his click. It is not specified how much per click. The price is based on your website's content and where the visitors come from. You can do something to improve the price or to get more clicks from the visitors. It is advised that you must read the policy of Google Adsense carefully before you do these. Otherwise the clicks will be considered as fraud clicks and you get no money from Google. Google will send you the money when there is more than $100 in your account. You can receive the money via bank wire if you are in North America. You can receive a check worldwide. By the way, the content is King. The better content, the more traffic, then the more money. Google doesn't allow you doing things that enhance the clicks of Adsense. You will be banned soon and get no money.
Web Marketing with Search Engine Submissions
Most people on the Internet start with a search engine when we're looking for what we want. Search engine submission should naturally be on your list of to-do's when it comes to website marketing. You'll want your website listed in as many search engines as you can. This will extend the reach of your website as far as possible, thus bringing in visitors from every nook and cranny of the net.
Search engine submission doesn't guarantee that you'll receive good rankings, though. A search engine submission will let the search engine know where your page is and what it's about. This is the first step to getting more search engine exposure for your website. To improve your rankings, it might also be a good idea to invest time in the search engine optimization of your individual website pages.
If you're looking to do search engine submissions yourself, be prepared to spend a bit of time at the computer if you're doing more than 5-10 submissions. It can be a very time consuming process, and can get old quick. I know submissions may be grueling, but they are too beneficial to your website to ignore. There's plenty of services online that can help you in this area for a reasonable price and will get the job done quickly. It might be a good idea to check out one of these services, and see if you can benefit from what they offer.
When you combine search engine submissions as well as web site directory submissions, then you will really be helping the link strength of your website. Try to spend your time getting as many links from other places as possible, this is a good way to boost your rankings in search engines. Submissions can also build links when you need them, so you'll be able to see the positive results from your site quicker than normal.
Search engine submissions will let the search engines know that you're here, so they can give you the visitors that your website needs.
Benefits of Free Directory Submissions
Have you ever realized the importance of submitting your website to Web directories? Directory Submissions are a key element today as far as promoting a website is concerned.
All of us want to see our website placed at the top positions in every search engine possible. The question one would ask here is how can one gain maximum popularity to his website. If you search the web to find the answer you will be astonished to find that all you need is more number of One way links pointing back to your website. What better way can you increase the link popularity of your website than by submitting your website to multiple directories.
Before submitting your website to the directory, it's generally a good idea to take a good look at the PageRank of the web directory. Expressvisits is a free web directory with a PageRank of 4. This web directory will help the overall strength of your website.
You need to submit your website to thousands of Web directories to get tons of back links for your website. It is very important to submit your website to quality Web directories so as to ensure maximum exposure of your website through out the web. Submitting your website to a Pr4 or Pr5 directory can work wonders than by submitting your website to a Pr0 directory. A high Pr directory is indexed by the Search Engines thus making it more easier for your website to get maximum benefits.
How can web directories help your business grow?
Submitting your website to Web directory is a comprehensive way of increasing the traffic of your website. A well maintained web directory has distinguished categories and sub categories whereby you can submit your website link accordingly. Many web users browse through such directories to find useful websites on the Internet. If your website suits the interest of the web user there is every possible chance for your website being clicked by these web users. Likewise you’re not just attracting more visitors to your website but also indirectly attracting more sales of your products and services.
How to make your Website a Success in Three Simple Steps
There are thousands of things to think about when making a website, but making your website successful just comes down to these three basic things. It is really quite simple but I wouldn’t go as far as calling it easy because there is work involved. But it is work you are going to love.
1. Do something you are passionate about
2. Add a new page of content to your site every day
3. Get a new external link to your site every day
Do something you are passionate about
This may sound a bit funny but it is the single most important thing you can do when building a website. You should never consider making a website because of the earning potential of it. You should do something you will really enjoy doing. Every subject imaginable will be a viable source of revenue in a website. You are passionate about the subject right? Other people are too. And they will come to your site.
There is another very fundamental aspect to having passion for the subject. You will be able to use and leverage what you already know about it. This means that all the learning you have done is instantly available for use on the website. That’s a lot of information. But also, if you are passionate about the subject you are very much more likely to continue working on the website. Thus avoiding the biggest thing that causes websites to fail: The webmaster gives up.
Add a new page of content every day
This serves three very important purposes. The first purpose is that when you get a new web visitor he or she may come back another day to see if there is anything new. If there is nothing new he or she may never come back. But if there is new content you have a frequent visitor hooked, and the search engines love new content. If a website is growing at a regular pace they consider it to be very important and they will rank you accordingly. This means that more people will find you, and finding new content when they come back means more visits, which means better search engine ranking. Can you see how this can spiral into something unexpectedly pleasant? It takes time but it will happen.
Get an external link every day
Try to get one new link to your website on another website every day. There are many different ways you can do this. Send emails to other webmaster in your general subject area and ask for a link exchange. Write articles for article directories and put a link to your site at the bottom of the article. Post informative stuff to forums and use your signature block as a link to your site. Join an online group or organization and post links to your site on their site or in their message threads. There are a thousand ways you can get links to your site.
As you try to improve your website and get more people to visit you are going to learn about a tremendous amount of things, tricks, techniques, processes, and methods for doing it. Just stick to these three simple rules and your website will, over time, become a substantial success. It won’t happen overnight but it will happen.
Why is Directory Submission Important?
If you’re new to the concept of Search Engine Optimization you will soon realize that there is some difference between Search Engine submissions and Directory Submission. Many webmasters who are new to this arena of SEO have failed to understand the importance of directory submissions. They feel that Search Engines submission is more than enough to get their website listed in the topmost positions in the search engines.
Directory submission is very important as far as getting your website recognized in the Search Engines. Many major search engine spiders browse through different web directories to determine the performance of the websites they indexed. As a result, it is always advisable to select quality web directories to submit your website. You might submit your website to thousands of web directories on the web, but it hardly makes sense if these web directories are not good enough as per the Search Engine standards. You need to make sure the directory you submit to not only has a good Pr but also quality back links. There's free web directories all on the net, but it's generally a good idea to submit your website to directories that will actually help your website. Check the PageRank of the web directory before you submit it. Expressvisits is a free web directory with a PageRank of 4, and web directories like this will help your website in the long-run.
Before you submit your website to different Web directories you have to make sure you have an effective title, keywords and description. It is advisable to read the guidelines of the web directory you submit your website too. Different directories have different guidelines. You have to make sure to follow these guidelines so as to get approved by them.
Lastly make sure to submit your website to appropriate category related to your website. If you have a website related to skin care you have to make sure to submit your website to the health category. If the directory has sub directories you can go ahead and submit it to the appropriate sub-category. Submitting website to appropriate categories will attract targeted traffic to your website.
The Easy guide to making a robots.txt file
If you have a website you really need to have a robots.txt file. It gives search engine spiders specific commands and it is easy to use and easy to maintain. Here is an easy guide to a robots.txt file in five minutes.
There are times when you don’t want a search engine to index a page or a folder on your website. Maybe you have some information you just don’t want to have show up in google. This may include your statistics page, a page of notes, or a dynamic page. And, importantly, if you use google adsense and the search tool that displays search results on your website google mandates you exclude this page from search engines. Which means they mandate you having a robots.txt file.
A robots.txt file is a simple document named robots.txt and saved in the root folder of your website. Search engines see this and follow any commands it contains. Create a simple text document using any word processor program like notepad and put these two lines it:
User-agent: *
Disallow:
The first line tells all spiders to listen up because the following command is for you. The second line means do not index any of the following pages. And it is here you put the url of any pages you don’t want spidered. So if you wanted the spiders to skip your private page it looks like this:
Disallow:/privatepage.htm
If you want the spiders to skip a whole folder you put the url of that folder with a slash like this:
Disallow:/privatefolder/
Simply place this text file in the root folder of your website and you are done. In the future you can add and remove commands easily.
The robots.txt file is a very easy file to write and maintain and it is a very powerful tool that will help you interact successfully with search engines. This disallow command is the simplest and most used command but there are also many other commands you can use and if you have a website it is well worth your time to have a robots.txt file and even to research it a bit further.
How To Boost Traffic To Your Home Business Website Through Discussion Boards
Posting messages on online discussion boards is a great way to get free advertising for your home business. When you post a message include your signature file at the end. Your signature file should be no more than 5 to 6 lines. Include an attention-getting sentence why they should visit your web site or e-mail your auto responder.
Creating A Signature Line
A signature line is a few sentences inserted with every post you make. It is another form of online business card. Most online discussion boards will let you set up a signature of about six lines. Some will allow full messages. Include your URL, a short description, phone number, address, whatever may be relevant. If html formatting is allowed you may want to add a clickable link to your site with the anchor text containing your sites main subject, coupled within a phrase that gets people clicking.
Some online discussion boards allow you to leave text and graphic links at the end of your messages. You will get a better click-through rate with links than just a normal signature file.
Below are three types of messages you could post to onlinediscussion boards:
1. Informative Comments
Post information that would be informative to the people who participate on the discussion board. It could be an article or a study you've completed. Here s where your personal experiences could come in handy. Making real connections and sharing experiences is a great way to earn trust, so that when somebody reading your post clicks through to your signature link trust won't be an issue and they are more receptive to your message.
2. Ask Questions
Post a question on the discussion board you would like answered. This will give you a chance to meet other experts and it could lead to a profitable joint venture.
3. Answer Questions
Post the answer to another person's question on the discussion board. When you answer questions you will get known as an
expert on the subject.
Before posting to any online discussion board read the FAQ or rules first. They will tell you what kinds of posts are allowed. Read the board for a few days before posting your message to see what type of messages are being posted. Never post messages on a board that are unrelated to the subject because that could get you banned.
Remember also that the habit of posting on message boards can become addictive. The best thing to do is to pick a time during the day that you schedule for this type of advertising. Also choose and how long you want to spend on the message boards, and stick it. Use of this method overtime can produce tons of backlinks to your home business website, resulting in more traffic and more sales.