Publishing A Successful Ebook

By: Cameron Johnson

To publish a successful ebook you must follow a step by step process which I will detail in this article.

First step is to write a quality book that has a clear target readership. Your ebook must answer a common problem or need that audience shares. Then you have to build a marketing plan, and stick to it for a reasonable period of time.

Before you write your first word try reading A LOT. Read books you love and books you can't seem to make it past page five and figure out what makes good and bad writing. Write these down as points so they are totally clear to you. Read other books for inspiration and to discover what you should avoid or copy as a writer.

The next step is to plan your ebook. First, narrow down your subject, and then divide it into chapters. Each chapter should tackle a specific aspect of the issue your ebook is going to solve. Each chapter should be broken down into several parts. This will help your readers process your information a in bite sized pieces instead of overwhelming them with every bit of information so they feel like they're about to explode.

The next two obvious steps are to write your ebook and then revise it again and again. And maybe again. Of course, writing can be extremely difficult, and writing a book can seem like an impossible task. I would suggest you find a good book about writing and revising books to step you through the process.

Once you've written your ebook and revised it at least twice, show it to someone else whose opinion you respect. Or join a writing group and let the other members review your work.

Then take all these ideas from other people, and revise your work one last time.

One of the most important steps to actually producing a book is to know when to stop writing and revising it.

The next question is "How do you turn your ebook into profits?"

As I have mentioned in previous articles, Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is an appropriate subject and some inexpensive software, and you can convert your manuscript into an ebook.

The problem, in terms of actually making profits from your ebook, is that the market is inundated with ebooks, and many of them are not worth the time it takes to download them.

Make sure your book does not just rework old material. You will damage your credibility as an author by claiming to offer valuable information if it is nothing most readers have not read before. Make sure your ebook is of the highest quality and presents the most current information. A good book will eventually sell itself; false or misleading claims about your book will make it extremely difficult to sell any future books you may write.

Once you have produced your ebook and are happy that it is valuable to your potential readership you need to set a price which is equal to its value. An under-priced book may give the impression that the information has little value.

To work out a fair price, estimate how much time you put into creating it and how difficult it was to put together. Figure the value of your time, and then price it accordingly. The goal is for you to be satisfactorily compensated for your ability, time, and effort.

Once you've figured out a price that is high enough to communicate the value of the ebook without pricing itself out of the market. You should also consider the price of similar ebooks.

To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

Learn how to write powerful sales copy, or hire someone to write it for you. This is essential. You definitely need outstanding sales copy to sell your book. Make sure the copy includes the benefits they will derive from buying it rather than just features. Tell them how buying your ebook will solve their particular problem.

Use graphics in your promotional materials which instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics reassure the customer that the product is what it claims to be.

Finally, when you set-up your download link on your web page, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even better value. Make sure the bonuses are valuable and high quality. Too many bonuses or a load of useless stuff will create a negative impression of your ebook.

In summary - Make sure your product is pertinent and up to date. Develop an successful marketing plan that includes excellent sales copy. Then offer your book for sale, and wait for your audience to discover you!