15 Critical Things to know about Google Adwords before starting a campaign

By: Aaron Brooks

The World Wide Web innovates and web masters, marketers, and giants in the field are constantly finding new ways to grabbing success. The search engine giant Google has struck gold with its Adwords.

The World Wide Web innovates and web masters, marketers, and giants in the field are constantly finding new ways to grabbing success. The search engine giant Google has struck gold with its Adwords.

Using the PPC module, Google search introduced sponsored ads to the right of the page and called it Google Adwords. It allows service providers and product marketers a chance to tap into the unending potential of the internet.

Google advertising drives customers to your site by displaying your advertisement whenever a browser types in specific key words. What is great is that you only pay Google when you get a click. And, you can decide on what your minimum daily spend should be. Once you achieve success you can increase the spending.

While Adwords is attractive and many have tasted sweet success by using it in their marketing campaigns you must keep in mind that:

1. Google is a search engine giant and everyday millions of clicks can be generated. What was once an affordable, PPC cost is now quite expensive. So, think and plan and set limits on daily clicks.

2. There is a need to plan well and learn all the subtle nuances of Adwords. Remember, it is not the clicks that will benefit you but the conversion of visitor traffic into sales or assignments.

3. You must learn to circumvent rejected keywords and disabled ads. As the popularity of Google Adwords grows many customers find their keywords rejected or ads disabled.

4. You must lower the cost per click such that it is lower than the income generated. You cannot sell for say USD 1 and spend USD10 on Adwords.

5. Learn the art of selecting niche keywords. Ones that represent your business best and are yet distinct and unique. The words must be specific to your business and yet common enough for users to think about them.

6. Think “return on investment” and make the Adwords campaign cost effective.

7. Continuously analyze the workings of the campaign. Monitoring and tracking your Adword campaign on a daily or weekly basis will give you insights into its effectiveness.

8. Advertisers are required to bid for keywords and the larger amounts get priority placements. So, if the keywords selected by you are common you may face competition and need to spend more to achieve targets.
9. Placements are decided by Google based on bid amount, click through rate, and budget.

10. The title tag is what will get clicks. So you must coin a short phrase that grabs attention.

11. It is keyword variations that will reach more prospects. Use as many spelling variations and derivatives as possible.

12. You must opt for broad match so that even a far flung reference to your keywords will get your ad displayed.

13. Select an ideal landing page. This can make or break your business. The page must function such that clicks convert into sales.

14. Make use of Google Analytics. It is free and benefits small businesses greatly. Using the software will enable you to formulate your marketing plan more accurately based on the comprehensive data generated.

15. Adwords can be a part of your marketing strategy and not a stand alone attempt.

The internet is a thriving marketplace with many opportunities just waiting to be had. And if you want your website to thrive you need to use the many available tools in an intelligent and knowledgeable way.
About Author
Aaron Brooks is a freelance writer for http://www.1888seoservices.com/ , the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for Submit Free Press Release http://www.1888pressrelease.com

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