Well-Written Website Content Improves Your Business Image

As a business writer, I spend a lot of time conducting internet research. You'd be surprised at the amount of unreadable information floating around out there. It's disheartening to see so many business websites filled with awkward writing obviously created for search engines. Search engine placement is important, but website content should also read well. After all, people don't care how many keywords are on your website. They care about well-written content that provides useful information.

Don't frighten your visitors away with badly-written website content. Here are a few suggestions:

1. Pay for quality as well as quantity. Let's say you want 50 original articles or 50 pages of well-written content for your site. You want this, but your budget is $50. Plenty of writers will promise well-written content for cheap. But you should realize you're going to get what you pay for. I speak with many writers in my field, and I know there are writers who'll work for dirt-cheap, take your money, and knowingly provide plagiarized or badly-written content.

Quality is just as important as quantity, maybe even more important. No one wants to read page after page of bad writing. If you can only afford $50, then find the best writer within your budget. Focus on quality instead of quantity. You may have to settle for less website content or articles than you originally wanted, but your website will be better for it.

2. Hire experienced writers. Anyone can learn to type and use Microsoft Word, but that doesn't mean they're a writer. The ability to create well-written website content takes skill and effort. It's not as easy as some people like to think. With that in mind, always review a writer's portfolio before hiring them.

Even without significant experience, a writer should have a few samples for review. If the writing is awkward, sounds thrown together, or has grammatical errors, then you may want to consider another writer. Or at least be willing to perform proofreading and editing duties on the results.

Of course, you can ignore this advice and do all of your own writing. This is fine if your writing skills are in good shape. But if you haven't written since high school English class, read a few writing books or websites for tips. Your visitors will appreciate it.