Article Marketing and Backlinks

by Art Luff

Article marketing is probably the most effective link building strategy
on the World Wide Web. Yet, It is also one that is the most under used.
Most marketers just will not do it. Their claims vary, saying I'm no
writer, I can't think of anything to say, I'm new and don't know
anything!



Let's say the reasons above happen to be true.



They overlook the obvious alternatives.



With
everybody and their brother hustling Private Label Articles on the web
for as little as $29.95 for a hundred or more pre written articles
there is no reason you can't pick up some of these packages, rewrite
them and claim them as your own. You may even find packages for alot
less. It's just a matter of weeding out the junk from the better
articles. Making sure the article content is valid. The return on your
initial investment will be significant in terms of the backlinks you'll
recieve.



A couple of really good PLR article sites that come to
mind and have used myself are PushButtonHealth.com and InfoGoRound.com
. Once you've been a member and developed some writing skills you can
submit your own articles to InfoGoRound.com which takes care of your
monthly membership fee.



Those backlinks are food for the search
engine spyders. You'll recieve those backlinks to your site by
utilizing the main resource of your article. That being your author bio
or resource box at the bottom of your article. This is what the search
engine spyders feed on. This is where your backlinks originate.



There
are alot of marketers that don't utilize this resource to its full
advantage, myself included. I'd previously been led to believe that in
order to make money writing articles all I needed to do was write an
article and put a link to whatever affiliate program I was promoting in
the resource box and watch the sales pour in. It wasn't happening. And
I wasn't getting any traffic to my main website. Any and all traffic
was going to the generic affiliate page. Raising their ranking and
leaving my site as a virtual unknown.



The purpose of the
article's resource box is to create backlinks to my main site via the
anchor text I use to point to that site. It is what the search spyders
use to categorize, classify and identify your site. Let me clarify that.



Let's
say you've got a Dog Grooming Site and you've written an article on
that Topic. Your resource box should contain anchor text targeting the
keywords you want to be categorized under. Like so,



********************************************



Joe
Schmo is a Professional < a href="http://yoursite.com" > Dog
Groomer < /a > You can get more < a href="http://yoursite.com"
> Dog Grooming < /a > Tips by visiting his site at < a
href="http://yoursite.com" > http://yoursite.com < /a >



********************************************



Your
anchor text would be Dog Grooming and Dog Groomer. Of course the
example above needs to have the symbols > < turned around.



If
you add a resource box similar to the one above with every article you
write and submit to as many article directories as you can, It will
begin to bring traffic in droves, to your main site.



The rule of
thumb here is this: The more sites you have pointing to your site, The
more traffic your going to get from the search engines. The site with
the most backlinks wins. Meaning the best placement in search results
for your given niche.



Pretty simple, wouldn't you say? More Articles = More Backlinks = More Traffic!



You'll
be able to build a list of targeted subscribers to your newsletter,
make affiliate sales, sign up people to your membership site or MLM
program. Your options will be only limited by your imagination.



I
cannot guarantee if you submit 5 articles to a hundred directories,
you'll get 500 back links! I can guarantee that if you do, you'll have
more than if you did nothing.



Article Dashboard Directories

www.articlegarden.com/articledirectories.php



Here is a list of Websites where you can submit your articles:

www.seo2020.com/seo-articles/article-sites.html



Using
articles as a method of Search Engine Optimazation is certainly viable
and like anything worthwhile isn't easy. It is not a magic bullet. It
takes constant persistent effort and if you stick to it, no matter
what, it will reward you beyond your wildest imagination.



In addition to your articles another great source of backlinks is by submitting your site to Link Directories such as:



Info Vilesilencer: The Original SEO Friendly Free Directory List

info.vilesilencer.com/main.php?rock=seo-friendly.php



Search Engine Friendly List of Directories

www.seo2020.com/seo-tools/directories.html



I
Wish You All The Best In Your Daily Efforts To Attain Those Precious
Backlinks. Your sites Success or Failure Depends On Them. It's time to
Get Busy. Roll Up Your Sleeves and Get To It. For By Doing Nothing,
Nothing Is What You Get.