Build a Mailing List

How important is building a mailing list to the success of your website?

If you're new to web design and web business, you might not realize how crucial a mailing list is for the success of your website.
You can create an e-zine, or electronic magazine, to send tips and resources to your site visitors. Or, you can create a mailing list of updates for customers who have already purchased from you.
Either way, a mailing list is the key to getting repeat visitors and sales!

Here are 5 explosive reasons to build a mailing list:

1. Grab Hold of Your Website Visitors

"Your visitors came, they saw, they left!"

That's what you will say over and over if you don't add a mailing list to your "priority" list. Even if your site really grabs a visitor - so much that they would bookmark it and return later - it's not enough to keep them coming back over and over. How many times have you bookmarked a really good site and then forgot about it by the end of the day?

Tip! Never abuse your mailing list. The subscribers you have signed up trust that you will value their privacy so make sure you only use their name and email address to send a periodic e-zine newsletter.

If your visitors really enjoy your site, then offering them free tips or resources by email would be of benefit to them and you. By capturing their email through a subscription form, you are actually grabbing hold of your visitors before they leave your site. Otherwise, you might never get another chance to reach them.

Tip! While selecting a mailing list company it is important to keep a few things in mind. Firstly, the system should operate smoothly and allow you to set times and dates for autoresponders.

2. Offer Free Tips for Joining Your Mailing List

With a mailing list, you can send visitors free tips by email. At the conclusion of your free tips, you can include your bio or a link to your site. Every newsletter or tip you send visitors is an opportunity to turn them into repeat visitors.

3. Announce Updates

Anytime you update your website or add something new, you can broadcast the information to subscribers on your list. You should announce site design changes, new products added, new articles, etc.

Tip! After creating a web page, always check to be sure your website looks great in all major web browsers -- Explorer, Netscape, etc. It might look wonderful in one, but horrible in another!

4. Test Response

With a mailing list, it's easy to test ads, articles and links to see how your customers respond. For example, in your ezine you can place classified ads and test your response by the number of clicks to those ads. You can make special offers to your subscribers such as discounts off the normal price of your products or free bonuses. Some mailing list services provide detailed tracking for you.

Tip! As the time progressed the Web designing languages changed their faces, one of the main drastic change was the dynamically of the pages along with the database applications. This particular change cropped up some new languages like VBscript, JavaScript, ASP.

5. Earn Extra Money or More Visitors from Your Mailing List

Other list owners in your business field might be willing to pay for advertising in your newsletter or exchange classified ads with you. With an exchange, your classified ad will be featured in their ezine and their ad will be featured in your ezine. You both receive exposure!