Why CSS WILL save your online business?

by JAMES KINSLEY

Weather you are getting traffic to your site or not, CSS has many benefits you simply cannot live without. It will create a better user experience and also could be the deciding factor in the order of the top 10 Google ranking sites for your keywords.

CSS is vital to your websites success. The online world is very competitive so you need every edge you can get. In the constant battle for search engine domination, every single factor in your SEO campaign must be considered essential. CSS is without a doubt vital to your rankings. CSS has advantages as a coding practice because:- • The style of a whole website can be changed by editing one file (saving hours of re-coding) •
Code size is cut down and therefore so are loading times • Users of different browsers see the same end result when your page is loaded • It also has SEO benefits! (as discussed below) CSS files are a way to define the appearance of all/many of your web pages from one file.

This is great because it means that you can change the color of all the text in your website at once, or change its size. You can exercise a vast amount of control over the looks of your site from background color to the space between lines of text from just one CSS file! Having all these controls in an external file also makes your HTML code as small and simple as possible. Search engines love it. Your page code is cut down heavily and this will increase the prominence of your keywords. The more prominent a keyword is, the higher you will rank in search engine results. CSS could be just what you need to push your website to page one search results. CSS will also increase the download speed of your website.

This is a great advantage as visitors will often be put off by a slowly loading page. One massive advantage of CSS files are that they allows for web pages to be cross-browser compatible. In other words, the webpage is displayed exactly the same in, for example, internet explorer as it is in Firefox. You may not have known that there were differences, as it seems ridiculous, however different browsers interpret code differently and so display pages differently. Before implementing CSS, some websites look fine in Internet Explorer 6 but that are almost unreadable in Firefox and vice versa.

CSS files are read the same in all browsers and so you know what your users will be looking at when you publish a page using CSS.